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Getting Started with Improving Franchise SEO

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It’s hard to believe that it’s already been ten years since the iPhone was first introduced to the world. The reason this milestone is significant is it forever changed how people interact with the Internet. Although the iPhone was by no means the first cell phone and not even the first smartphone, it made it truly easy to search for information without needing a desktop or laptop computer. As other smartphone manufacturers followed Apple’s lead, mobile Internet usage grew at a rapid pace. It’s now common for sites to get more than half their traffic from mobile devices. The ease of searching for information from a device with any screen size has made this most people’s default behavior. So when someone pulls out their phone and searches Google for the product or service your franchise offers, it’s important for your business to be present in the first few results. If your website doesn’t show up there, you’re missing out on a significant source of highly targeted customers. Ma
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How Social Media Is Changing Franchising

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When you think of franchising, consistency, and uniformity may be two concepts that come to mind. While both concepts are still very important to franchising, social media has introduced a new element to the industry. In the past, information about franchises was often limited to channels like industry publications and trade shows. But as social media has continued to play a bigger role in people’s daily lives, platforms like Facebook and Twitter have become key sources for connecting great franchisees with the right opportunities. The Growing Influence of Social Media Marketing Potential owners aren’t the only ones using social media to connect with franchises. Using social media marketing as a way to connect with potential customers is something that has greatly increased in both importance and effectiveness. This rise has led to the standardization of a number of best practices. The first of those best practices is consistency. Social media is all about creating an ongoing c
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Nervous About Sending Your Infant to a Daycare? Here are Things That Can Help

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Call it a daycare or a toddler learning center, these child care centers are where most children spend their day while their parents are at work. Because of their job requirements, many parents have to enrol their young infants at such toddler learning centers. While you know from the outset that your child will go to a daycare center at a certain age, being nervous on the day off is normal. You are wondering how your child will transition from being the sole attention of their mommy-daddy to being at a day care facility.   Additionally, kids in the age group of 6 to 12 months experience the highest level of stranger and separation anxiety.   Add to it, the cost of the day care. It is gradually getting harder to find affordable day care centers . It all culminates to make you more nervous and unsure about your decision.   However, there are various comforting factors.   Firstly, you are not alone. Over 50% of children in North America from 6 months to 6 years old are in
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A Structured Child Care Curriculum Can Prepare Kids for Kindergarten

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As per a research conducted in the year 2000 by Rimm-Kaufman, Cox, and Pianta; close to 40% of kids are not fully prepared for the demands and rigors of kindergarten classrooms. If you talk to teachers at Kindergarten and Elementary Schools, they will second this opinion. Therefore, it has become increasingly important to carefully analyze the child care curriculum for the day care center that you have selected for your child. On the other hand, many early toddler care centers (day care centers) have also started investing time and energy into building a Kindergarten Learning Center. The objective of such learning centers is to equip the children with the necessary skill to succeed at the Kindergarten level. These centers are setting protocols and practices that are meant to engage the children and help them learn better. Moreover, there is increased focus on children’s movement around the classroom, their engagement in activities, and the way they work with different materials.
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5 Important Things that a Daycare Curriculum Should Cover

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  Early years of your child’s life are extremely critical. Children, at this age, are impressionable and absorb every piece of information like a sponge. They carefully explore their surroundings, sights, sounds, and the environment.   Moreover, it is this time when your children establish their identities as a learner. The childcare franchise that you decide to send your child to can have a profound impact on his/her learning. In today’s demanding and fast-paced society, your children are expected to be adaptable, innovative, and logical thinkers. The daycare curriculum and its input method can determine how your child copes with these demands of the society. Following are some of the things that your child should learn just before they go to school. We will discuss the importance of these aspects of their development, and how a daycare can contribute to the same. This information will help you make a proper choice of daycare for your child: 1.        Physical Skills : Chil
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The Why and How of Building Customer Loyalty for Your Franchise

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If you become a franchise owner, you will have many different options for where to focus your attention. As you begin looking at these different options, marketing and advertising will likely stand out as being some of the most important to do. The reason is these activities can have a direct impact on the ability of your business to grow. To learn more about succeeding with tasks like generating publicity, marketing to potential clients and knowing your service, we recommend reading our previous post on  franchise marketing . While engaging in marketing activities to attract new customers is very important, finding success with marketing can require a significant amount of resources. Whether those resources are money, time or a combination of both, a common mistake new franchise owners make is viewing marketing as a one-off activity. The problem with this approach is it’s going to create a much higher customer acquisition cost. Why Customer Loyalty is a Great Investment
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