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Showing posts from June, 2018

Getting Started with Improving Franchise SEO

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It’s hard to believe that it’s already been ten years since the iPhone was first introduced to the world. The reason this milestone is significant is it forever changed how people interact with the Internet. Although the iPhone was by no means the first cell phone and not even the first smartphone, it made it truly easy to search for information without needing a desktop or laptop computer. As other smartphone manufacturers followed Apple’s lead, mobile Internet usage grew at a rapid pace. It’s now common for sites to get more than half their traffic from mobile devices.

The ease of searching for information from a device with any screen size has made this most people’s default behavior. So when someone pulls out their phone and searches Google for the product or service your franchise offers, it’s important for your business to be present in the first few results. If your website doesn’t show up there, you’re missing out on a significant source of highly targeted customers.

Making SE…

How Social Media Is Changing Franchising

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When you think of franchising, consistency, and uniformity may be two concepts that come to mind. While both concepts are still very important to franchising, social media has introduced a new element to the industry. In the past, information about franchises was often limited to channels like industry publications and trade shows. But as social media has continued to play a bigger role in people’s daily lives, platforms like Facebook and Twitter have become key sources for connecting great franchisees with the right opportunities.

The Growing Influence of Social Media Marketing

Potential owners aren’t the only ones using social media to connect with franchises. Using social media marketing as a way to connect with potential customers is something that has greatly increased in both importance and effectiveness. This rise has led to the standardization of a number of best practices. The first of those best practices is consistency. Social media is all about creating an ongoing conversa…