The Why and How of Building Customer Loyalty for Your Franchise



If you become a franchise owner, you will have many different options for where to focus your attention. As you begin looking at these different options, marketing and advertising will likely stand out as being some of the most important to do. The reason is these activities can have a direct impact on the ability of your business to grow. To learn more about succeeding with tasks like generating publicity, marketing to potential clients and knowing your service, we recommend reading our previous post on franchise marketing.

While engaging in marketing activities to attract new customers is very important, finding success with marketing can require a significant amount of resources. Whether those resources are money, time or a combination of both, a common mistake new franchise owners make is viewing marketing as a one-off activity. The problem with this approach is it’s going to create a much higher customer acquisition cost.

Why Customer Loyalty is a Great Investment

If a franchise only thinks of marketing as a way to attract new customers, they’re going to end up in the unfortunate situation of churning through a significant amount of their customers. When resources are spent on acquiring a customer who only does business with the franchise one time, the value of that customer is going to be much lower than a customer who becomes loyal to a franchise. Given that it can cost five times more to gain a new customer than to retain an existing one, it’s easy to see why loyal customers are a must for a healthy franchise business.

Tips for Building Customer Loyalty

Now that we’ve covered the why of customer loyalty, we want to share some tips on how. The first is to make every customer’s first experience truly special and memorable. When a customer feels like they’re getting the VIP treatment, they’re naturally going to want that experience again. The next tip is to communicate. People have very busy lives, which is why it’s important for you and your team to be proactive about communicating with customers. Another very useful strategy is to offer packages that reward customers for their loyalty. By offering discounts or other incentives for multiple purchases, you’ll have a clear way to encourage ongoing relationships with your customers.

Loyalty is Built Into the All About Kids Model

We’ve previously discussed why not all franchise models are created equal. Customer loyalty is yet another example of this fact. With certain businesses, persuading the customer to buy more than once is an uphill battle. But with All About Kids, happy customers are going to continue bringing their children. They’re also going to naturally tell their friends and family about this positive experience. You can easily learn more about what makes All About Kids such a strong franchise opportunity.

This is the syndicated copy of an original article posted at http://allaboutkidslcfranchise.com/2017/07/01/the-why-and-how-of-building-customer-loyalty-for-your-franchise/

Comments

Post a Comment

Popular posts from this blog

4 Benefits of a Kids Learning Center

Image
Whether you're looking into infant day care near me or an early toddler care center , there are a lot of different factors you need to consider before making a decision. Because All About Kids provides a wonderful environment where kids can learn through play, we want to cover four benefits of choosing a kids learning center for your child: 1. Social Skills Our daycare curriculum is built around all the essentials that kids need to enjoy happy and secure lives now, as well as prepare for future success. One area we emphasize is socializing. Because relationships play such an important role in both long-term happiness and success, our kids learning center has lots of opportunities for children to experience positive interactions with each other. Through a wide range of play, kids learn everything from sharing to collaboration. 2. Good for Parents A lot of parents feel guilty about leaving their children anywhere. Although this is completely normal and we unde
Read more

5 Important Things that a Daycare Curriculum Should Cover

Image
  Early years of your child’s life are extremely critical. Children, at this age, are impressionable and absorb every piece of information like a sponge. They carefully explore their surroundings, sights, sounds, and the environment.   Moreover, it is this time when your children establish their identities as a learner. The childcare franchise that you decide to send your child to can have a profound impact on his/her learning. In today’s demanding and fast-paced society, your children are expected to be adaptable, innovative, and logical thinkers. The daycare curriculum and its input method can determine how your child copes with these demands of the society. Following are some of the things that your child should learn just before they go to school. We will discuss the importance of these aspects of their development, and how a daycare can contribute to the same. This information will help you make a proper choice of daycare for your child: 1.        Physical Skills : Chil
Read more

Should You Buy a Franchise Business After Retiring from Corporate America?

Image
If you’re getting close to retirement, you’re probably thinking a lot about what you want to do after you officially exit Corporate America. Over the last fifteen years, general feelings about retirement have significantly changed. Although most people still value the increased freedom and ability to enjoy more family time after retiring, a lot of individuals don’t want to spend their days figuring out how to stay entertained at home In a 2016 story about retirement, the New York Times shared that in May of 2000, 12.8% of those older than 65 held a job. By May of 2016, that number had climbed substantially to 18.8%. While some people are unable to retire, many make the choice to continue working. Given the negative health benefits of retiring that some studies have found, staying engaged with work can be a very wise decision. Researchers at the Harvard School of Public Health looked at rates of heart attack and stroke among men and women in the ongoing U.S. Health and Retireme
Read more