The Why and How of Building Customer Loyalty for Your Franchise
If you become a franchise owner, you will have many different options for where to focus your attention. As you begin looking at these different options, marketing and advertising will likely stand out as being some of the most important to do. The reason is these activities can have a direct impact on the ability of your business to grow. To learn more about succeeding with tasks like generating publicity, marketing to potential clients and knowing your service, we recommend reading our previous post on franchise marketing . While engaging in marketing activities to attract new customers is very important, finding success with marketing can require a significant amount of resources. Whether those resources are money, time or a combination of both, a common mistake new franchise owners make is viewing marketing as a one-off activity. The problem with this approach is it’s going to create a much higher customer acquisition cost. Why Customer Loyalty is a Great Invest...