How Social Media Is Changing Franchising
When you think of franchising, consistency, and uniformity may be two concepts that come to mind. While both concepts are still very important to franchising, social media has introduced a new element to the industry. In the past, information about franchises was often limited to channels like industry publications and trade shows. But as social media has continued to play a bigger role in people’s daily lives, platforms like Facebook and Twitter have become key sources for connecting great franchisees with the right opportunities. The Growing Influence of Social Media Marketing Potential owners aren’t the only ones using social media to connect with franchises. Using social media marketing as a way to connect with potential customers is something that has greatly increased in both importance and effectiveness. This rise has led to the standardization of a number of best practices. The first of those best practices is consistency. Social media is all about creating an ongoing c...